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TORONTO — Virtuoso recently held its invitation-only Virtuoso Travel Week Canada event, welcoming for the first time VIP clients in addition to travel agents and preferred partners.
Taking place earlier this month in Toronto, Vancouver and Halifax, the three cruise-focused events included professional development sessions that highlighted best practices for maximizing benefits from Virtuoso’s cruise program. A total of 25 top travel advisors were in attendance along with 100 of their best clients in each city.
Each half-day event continued into the evening when focus shifted to the clients. They were welcomed at a cocktail reception before getting the chance to visit with partners who each gave 10-minute presentations. Clients also received exclusive incentives to encourage bookings with their travel advisor.
Virtuoso also welcomed 15 of its top preferred partners to attend each event, including marquee sponsor Uniworld Boutique River Cruises, tour operators and hotels.
“Our Canadian members have shared their priorities with us and as an advisor-first organization we’re delivering on those requests with Virtuoso Travel Week Canada,” said Tim Morgan, Virtuoso’s director, business strategy, Canada. “Building regional brand awareness through events and marketing are our members’ main objectives to attract more upscale clients and boost sales. This combination of in-person training and networking for our top advisors and their best clients brings our world-class events closer to home for a majority of our Canadian members, and for the first time in our history, their clients as well.”
The introduction of client events comes as Virtuoso is experiencing significant success and growth in Canada. The network now has more than 2,200 advisors from coast to coast, representing 18% growth from the year before. Its sales in Canada are at $2.8 billion, 26% more than the year before.