Virgin Voyages launches new booking platform for travel advisors

Virgin Voyages launches new booking platform for travel advisors

MIAMI — Virgin Voyages is making it easier and faster for travel advisors to book clients with the launch of a brand new booking platform called LetsGoBook.

Developed with feedback from travel advisors, who the cruise line refers to as ‘First Mates,’ the streamlined interface offers a simpler, intuitive system that allows advisors to book clients in five easy steps using Additionally, advisors can choose to send a dedicated link to their clients via email/text or share on their social media channels, giving them the chance to book themselves.

Every new booking made using a First Mate’s unique LetsGoBook link will be automatically connected to their account on Immediately after a booking is made, agents can view and customize their client’s voyage, which includes adding locally-inspired Shore Things, upgrading cabin categories, adding a Bar Tab (the company’s take on traditional drinks packages), and more.

In keeping with the brand’s ‘Brilliant to do Business With’ promise, every booking still includes Virgin Voyages’ 16% commissions – no NCFs. However, to celebrate the new launch, the company is rewarding First Mates with a limited-time perk: a US$100,000 booking bonus. The first 2,000 new bookings made using the LetsGoBook link will include a $50 cash commission bonus. Additionally, every booking gives agents one entry to win a seven-night trip to Necker Island, Richard Branson’s private, luxury estate in the British Virgin Islands.

“Our First Mates asked for a more streamlined and straightforward booking platform and we’ve delivered,” says John Dioro, Vice President of North American Sales. “Every agent can use the link to make a booking in less than two minutes or choose to share the link with the clients. This new, easy-to-use interface saves First Mates time on the historically tedious booking process so they can dedicate more time helping their Sailors curate an unforgettable vacation aboard our ships.”

Feedback from advisors has been positive so far, following initial beta testing. Adam Duckworth, President & Founder of Travelmation, said: “The LetsGoBook link is changing the game for our travel agents and the way they socially share about Virgin Voyages. The program is truly innovative, and we cannot wait to see how it drives more business our way.”

Carolyn Orr, KHM Travel Group Education Manager, added: “This new technology is the answer to so many pain points for agents. From new and creative ways to market, to ease of booking and reservations coming back to advisors at a later date through a link, this is both innovative and exciting.”


To make a booking and be entered in the contest, travel advisors can go to

to receive their LetsGoBook link. For more information email or call 1-833-VV-SAILS.

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