Vacation.com enhances Engagement marketing program

TORONTO — Vacation.com has made enhancements to its award-winning Engagement marketing program.

Engagement now allows Vacation.com members the opportunity to include prospective clients on preferred partner email promotions.

Throughout 2014, members can participate in more than 150 Engagement e-mail promotions, including, for the first time this year, Disney.

Engagement delivers relevant and timely supplier offers to clients through professionally-designed and targeted e-mails, says the company.

Engagement also integrates retargeting capabilities with the e-mail distributions to maximize the exposure of exclusive travel offers.

“The Engagement program has been a tremendous success for us and our supplier partners, but we needed to take that next step. By adding the component of prospective clients to our targeted e-mails, we will entice even more consumers to take advantage of what Vacation.com member agencies have to offer to them,” said Vacation.com President, John Lovell, CTC.

“The Engagement program is all about helping our members grow their business. With more than 150 Engagement e-mail promotions a year, there are many opportunities for our members to market their travel expertise and convert prospective clients into regular, repeat clients.”

In order for prospective clients to be included in the Engagement email campaigns, e-mail addresses must be collected from either the Vacation.com member’s agency website or via an opt-in sign up form.

The direct mail component of Engagement will remain entirely comprised of existing clients, and prospective clients will not be included in the direct mail promotions. There are more than 75 direct mail promotions planned throughout 2014.