It’s one thing to know that travel agent associations are lobbying the government on agents’ behalf. It’s another to actually hear it and see it in action.
TORONTO — Tourism New Zealand has launched a new trade program with 150+ customizable and professionally designed marketing tools, designed to empower travel advisors to convert on sales opportunities.
The 100% Pure New Zealand Marketing Hub launches in Canada today, Oct. 26, and is designed to bring agents back up to speed on everything New Zealand, “so when the borders open, advisors have everything they need,” says Tourism New Zealand.
A free training session on Nov.17 will offer an overview of the new platform’s functionality.
The 100% Pure New Zealand Marketing Hub includes an extensive library of free marketing assets, including videos, emails, social posts, web banners, print and digital advertisements, sales flyers, images, articles, and presentation decks. Advisors will be able to customize many of the assets with their own sales message, promotional package offer, contact information, and logo.
The hub also features 100% Pure New Zealand brand materials, specific marketing campaigns, as well as themed travel experiences: Luxury, Food & Wine, Wildlife, Adventure, Māori Culture, Great Outdoors, Romance & Relaxation, Family/Multi-Gen Travel, and Self-Drive/RV Vacations.
“According to our own audience insights, 60% of North American travellers already interested in vacationing in New Zealand want to take a trip within six months of the border opening,” says Michelle Rosenberg, Tourism New Zealand’s Senior Manager Trade Partnerships, North America. “Close to 90% say they want to come within 12 months.”
“With this self-service marketing hub, our valued travel partners are now armed with tools to more meaningfully engage with their customers, elevate their marketing efforts, and eventually convert on this pent-up demand,” she added.
To register for the Nov. 17 online training session for the 100% Pure New Zealand Marketing Hub, click here.