MISSISSAUGA — Collette has appointed Shane Coupland as its new Head of Sales, Canada, tasking him with overseeing sales strategy, partner engagement and market growth nationwide.

In his new role, Coupland will lead Collette’s Canadian sales team, with a focus on deepening support for travel advisor partners, expanding the brand’s presence and driving continued growth across the country.

Coupland brings extensive travel industry experience and a strong track record in the Canadian market. Most recently, he served as Director of Travel Sales & Retail Operations at CAA Atlantic, where he led sales and service operations, strengthened key partnerships and implemented strategic initiatives aimed at expanding market share.

His background also includes global sales leadership roles, along with previous experience at Collette as Business Development Manager for Atlantic Canada. During his earlier tenure with the guided tour operator, he was credited with achieving significant revenue growth and building long-standing relationships throughout the region.

“Shane’s return to Collette is an exciting moment for our Canadian business. He brings deep market knowledge, a collaborative leadership style, and strong relationships with our partners — all things that matter most as we continue to grow in Canada,” said Christian Leibl-Cote, EVP of Global Sales. “I’m confident he’ll play an important role in strengthening our presence and building what’s next in this market.”

Lead image caption: Shane Coupland