TORONTO — RIT Vacations is celebrating its 25th anniversary with a special Sales Mission held in partnership with Tourism Ireland.

The three-day event series will take place in several cities in Ontario: London on Oct. 6, Hamilton on Oct. 7 and Oshawa on Oct. 8, 2025.

Designed to empower Canadian travel advisors to sell Ireland with confidence, the Sales Mission will bring together industry leaders, special guests and 12 island partners, including hoteliers, attractions and experience providers. Advisors will also receive exclusive updates on 2026 tours.

“We couldn’t think of a better way to celebrate 25 years than by raising a glass with the incredible advisors who’ve supported us along the way,” says Ian Duffy, President of RIT Vacations. “These events aren’t just about business – they’re about catching up, sharing stories, enjoying a bit of music, food, and drink, and of course, having the craic! We can’t wait to see familiar faces and toast to all the memories we’ve made – and the adventures still to come.”

Each event will feature presentations, networking opportunities and unique insights into Ireland’s travel offerings. Participating partners include: Titanic Belfast, Fitzwilliam Hotel Belfast, Giant’s Causeway, County Kildare Fáilte, Original Irish Hotels, The Lodge at Castle Leslie Estate, Experience Gaelic Games, Walking Food Tours, Killary Fjord Boat Tours, Randles Hotel, St. Patrick’s Cathedral and Jameson Distillery Bow St.

“Canada is a vital and growing market for Irish tourism, and partnerships like this one are instrumental in enhancing our visibility,” says Sandra Moffatt, Director for Tourism Ireland in Canada. “Working with RIT Vacations has been a fantastic experience. Their dedication to promoting Ireland is outstanding, and we are excited to partner with them for this milestone celebration.”

Advisors interested in attending can contact Jonathan Sargeant at jonathan@ritvacations.com for more details.