TORONTO — G Adventures has announced a location change for this year’s GX Summit, taking place from Sept. 23–28. 2026.
The summit was originally scheduled to be held in Morocco, but the company says the decision to change locations reflects GX’s focus on using travel as a force for good and supporting destinations where community tourism can deliver meaningful economic and social benefits.
“GX is so much more than a conference,” said Bruce Poon Tip, founder of G Adventures. “It’s about celebrating the power of travel done right, in destinations where our global community can help drive real, positive change. Morocco has enjoyed significant tourism success in recent years while Cambodia, despite being a spectacular and safe destination, has faced challenges following regional unrest, which impacts the livelihoods of local people.”
Now in its fourth year, GX brings together travel agents, industry partners, media, content creators, travellers and G Adventures staff from around the world. The summit is designed to provide firsthand insight into how community tourism supports local livelihoods, preserves culture and creates long-term economic opportunity. By hosting GX in Cambodia, the company aims to shine a spotlight on a destination where increased tourism activity can play a key role in recovery efforts and directly benefit local communities.
The move follows a pattern established since GX first launched, with recent summits intentionally hosted in destinations navigating periods of recovery. Previous GX events have taken place in Peru following civil unrest, India as tourism gradually rebounded after the pandemic, and Jordan, which recorded a 186% increase in G Adventures passengers after GX was held there in September 2025.
“Looking back, the impact is undeniable,” added Bruce Poon Tip. “GX doesn’t just talk about community tourism, it helps to activate it. I couldn’t be more excited for Cambodia to be the next chapter in that story and I want to personally thank the Moroccan Tourism Board for their support and belief in the vision of GX.”
Attendees at GX Cambodia will have the opportunity to connect with local communities and visit community tourism projects, offering an on-the-ground look at how responsible travel initiatives are supporting local livelihoods.
Lead image caption: Siam Reap, Cambodia – Credit G Adventures
