TORONTO — The Globus family of brands has launched a new educational tool designed to support new-to-industry travel advisors.

The Start Strong: Ultimate Guide for New Travel Advisors comes as the industry sees an influx of new advisors bringing a fresh energy and entrepreneurial drive while facing the challenges of complex products, shifting traveller expectations and increased competition. 

According to Cory McGillivray, vice president of sales operations and channel marketing for the Globus family of brands, the new guide will help newer sellers build confidence, develop skills and establish sustainable businesses from the outset. 

“We’re welcoming a growing class of travel advisors who are new to the industry and their success will shape the future of travel retail. What we’re seeing is a real need for education that goes beyond products to offer practical guidance that helps advisors sell with confidence, build trust quickly and grow businesses that last,” he said.

The guide addresses early-career challenges by providing practical insights to help advisors identify their niche, access tools and technology and convert leads into repeat business. It aligns with the company’s “We’ve Got U” platform, which focuses on advisor education and support.

The Ultimate Guide is part of Globus family of brands’ broader investment in the advisor community that also includes a travel advisor portal with training and on-demand resources, lead-generation and marketing tools, dedicated business development managers and access to a portfolio of touring and river cruise brands including Globus, Cosmos and Avalon Waterways.

“Our role is to help advisors succeed in not just booking trips, but building careers,” added McGillivray. “This guide, along with the tools and support behind it, reflects how seriously we take that responsibility.”

The Ultimate Guide is now available to those entering the travel industry as the advisor community continues to grow and evolve.

To access the guide, click here.