TORONTO — The Globus family of brands’ new ‘Two Trips. One Destination’ campaign positions touring as ‘the ultimate travel upgrade for the next generation of globetrotters,’ says the company.
The campaign consists of streaming television, digital advertising and a refreshed site, and showcases the difference between going it alone and going with Globus by following two couples in the same destination on two very different vacations.
As Globus puts it: “One faces the all-too-familiar headaches of DIY travel; the other enjoys seamless, story-filled adventures with Globus.’
“Today’s travellers want freedom and ease – and touring delivers both,” says Steve Born, Chief Marketing Officer for the Globus family of brands. “This campaign shows what research has confirmed: touring is the next level of travel and a leap forward from DIY. It’s smarter, sleeker and designed for travellers who want all the wow, without the what-now.”
Born adds that the campaign builds on a proprietary global study conducted by MMGY Travel Intelligence, commissioned by the Globus family of brands, showing that nearly three-quarters of Gen X (74%) and younger Boomers (71%) find guided vacations appealing. Key drivers include the promise of balance, value, cultural connection and freedom from stress.
Born says Globus has evolved its touring styles to meet these travellers where they are, with offerings including Choice Excursions and the company’s largest offering of Small Group Discovery tours averaging 15 guests.
Globus family of brands offers more than 500 vacations across 80+ countries and six continents. Travel styles include Classic, Small Group Discovery, Independent City Stays & Tours, Undiscovered, Escapes and Rail.
“Touring has evolved,” adds Born. “We’re not just showing people the world – we’re handing them the keys to it. With VIP access, insider insight and story-filled moments at every turn – not to mention more free time and choices on tour – we’re redefining how extraordinary and easy travel can be.”
Travel advisors are invited to visit the Travel Advisor Portal for details.
