TORONTO — G Adventures is kicking off 2026 with a major boost for Canadian travel advisors, relaunching its G-Normous incentive with more than $45,000 prizes on the line.
Now in its 13th year, the agent incentive runs for four months nationwide, offering more than $45,000 in prizes, including the ‘G Dollar’ grand prize worth $10,000, which can be used to book any G Adventures trip worldwide.
Weekly and monthly prizes are available across various sales categories, plus spontaneous prizes like trip giveaways will be available throughout the campaign. Every single new trip an agent sells will earn them an entry; the more they sell, the greater their chances of claiming the G-Normous crown.
To support agent sales throughout the four-month campaign, G Adventures is rolling out a range of tools designed to drive bookings. These include exclusive offers, limited-time bonus commission windows, destination spotlights and consumer-facing sales.
The return of G-Normous coincides with the launch of The Great Adventure Sale, which offers travellers savings of up to 25% on more than 500 trips when booked by Feb. 2, 2026, for travel throughout the year.
“This incentive is one powerful way we say a huge thank you for the sheer dedication they bring to selling purposeful travel every single day. The best part? G-Normous runs simultaneously with our Change Makers incentive, offering agents the opportunity to win a coveted spot at our GX Summit in Morocco this September,” said David Green, VP Customer & Sales Operations and Managing Director, Canada.
“With The Great Adventure Sale driving consumer urgency all through January, agents have the perfect tool to help customers secure that dream trip to places like Costa Rica, Peru, Egypt, Indonesia, Japan and Vietnam, all at a fantastic price. And, by booking with G Adventures, agents are directly channeling dollars to support local communities, making every sale a win-win,” Green added.
All agents with a G Adventures Sherpa account are automatically registered for G-Normous. Advisors without a Sherpa account are encouraged to connect with their manager or GPS representative for support. Agents will receive one entry for every new G Adventures booking made between Jan. 1 and April 30, 2026.
MORE EXCLUSIVE OFFERS
In addition to the core incentive, G Adventures is offering advisors an exclusive Marine promotion throughout January. The offer includes savings of up to 35% on a wide range of water-based trips, aimed at clients looking for small-ship adventures with local access to coastlines and expert onboard leadership.
“Simply put, this Marine offer is massive,” Green stated. “Our water-based collection is consistently demonstrating strong demand and remains a key driver of high-value sales. We’re rewarding our partners with exclusive, unmatched pricing to help them drive those high-seas adventures and coastal explorations home.”
