MISSISSAUGA — Collette has launched its 2026 Italy brochure, positioning it as a key sales tool for travel advisors navigating one of the most competitive destinations in global travel.

As demand for Italy continues to grow, Collette is emphasizing the importance of expert planning and curated itineraries in helping advisors stand out in a crowded marketplace. 

“At a time when travellers want deeper, more meaningful experiences, advisors need partners who help them stand apart,” said Diana Ditto, Vice President of Product Marketing & Growth Strategy at Collette. “This brochure clearly communicates why Italy with Collette is different and why your client’s experience is stronger when it’s guided by experts who live in the destination.”

A key focus of the 2026 brochure is the shift beyond traditional hotspots, with increased emphasis on secondary cities and lesser-known regions like Matera, Umbria, Puglia, Treviso and the Aeolian Islands.

Seasonality is another central theme, with the brochure encouraging travel during shoulder and off-peak periods as a way to avoid crowds and experience a more relaxed pace.

The company is also highlighting its focus on premium accommodations and immersive inclusions, such as visits to family-owned wineries, artisan workshops, private food tours and cultural encounters.

In addition, the brochure reinforces the company’s worry-free travel protection, allowing clients to cancel up to 24 hours prior to departure for a full refund, minus the cost of the protection plan.

The 2026 Italy brochure spans Collette’s full range of travel styles, giving advisors flexibility to match itineraries with a variety of client profiles, from first-time visitors to repeat travellers seeking more in-depth exploration.

For more information, visit Collette’s Travel Advisor portal. 

Lead image caption: Collette in Venice, Italy