MISSISSAUGA — TravelBrands is marking 10 years of giving back to SickKids Foundation with the 2025 edition of TravelBrands’ SickKids Day, taking place July 31.
The 10-year milestone coincides with SickKids’ 150th birthday in 2025.
What began as a simple idea of turning everyday bookings into meaningful impact has become one of the company’s most important annual traditions, said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands.
“SickKids Day represents using the power of travel to make a real difference. Every booking on July 31 helps build a healthier future for children and families,” said Tanious.
With this dedicated fundraising event, TravelBrands will pledge 1% of all July 31’s sales to SickKids Foundation.
Since the partnership began, more than $2.44 million has been raised to help advance SickKids’ mission of delivering world-class pediatric care and life-changing research.
This year, TravelBrands is proud to announce that the FDC Foundation has joined as a corporate match, doubling every dollar raised and significantly amplifying the impact for SickKids.
Tanious added: “Over the past 10 years, this partnership has grown into a cause that truly unites our team and our industry. To every travel agent, partner, and supporter – from those who have stood with us since day one, to those just joining our mission today – we offer our deepest, sincerest THANK YOU. Each dollar raised delivers vital support and lights the way to a brighter tomorrow for children and families.”
Beyond the one-day sales pledge, TravelBrands is calling on its partners, suppliers and the broader travel community to unite in support of a cause that transcends business. Contributions can be made directly to the TravelBrands SickKids fundraiser: TravelBrands SickKids Donation Page.
In addition, TravelBrands encourages travel agents to support SickKids now and year-round by donating their Loyalty Rewards Points through travelbrandsaccess.com.
To contribute directly to the TravelBrands 10th anniversary SickKids fundraiser visit: https://fundraise.sickkidsfoundation.com/travelbrands2025/home
