CYPRESS, CA — The Travel Corporation (TTC) is consolidating all its global tour brands under a single new division called TTC Tour Brands.
The new entity, which includes Trafalgar, Insight Vacations, Luxury Gold, Costsaver, Contiki, Brendan Vacations and Adventure World Travel, will serve as a single source for sales, marketing and operations of the individual brands. Each brand and their points of differentiation will be retained.
TTC Tour Brands will be led by CEO Gavin Tollman, who’ll be joined by TTC executives Ulla Hefel Böhler, who steps into the role of Chief Operating Officer, Dee Marrocco as Chief Marketing Officer, and Duncan Robertson as Chief Digital Officer. Adam Armstrong remains CEO of Contiki.
Laddering up to these executives will be five aligned global sales and marketing regions in Oceania, North America, Europe/Britain, Asia and South Africa.
According to Tollman, TTC Tour Brands was designed to make it easier for travel advisors to do business with TTC’s individual tour brands at a time when touring and expert guidance have become increasingly important to travellers.
“The expertise, comfort and confidence of a touring vacation has never been more relevant, and we saw a unique opportunity to leverage this moment to bring together our diverse and award-winning tour brands under a singular marketing, sales and operational structure,” said Tollman.
He added that the company will be launching a “single sign-on agent booking portal” in June, where agents can browse and book all TTC tour brands in one place.
“We are becoming more efficient in our structure to serve our partners better, eliminating confusion in the marketplace and strengthening the integrity of our unique and diverse tour brands,” said Tollman.
NORTH AMERICA BRAND STRUCTURE
The United States and Canada will be combined to create a new North America sales and marketing region under the direction of Melissa da Silva, who previously served as president of TTC brands Trafalgar, Costsaver, Brendan Vacations, Contiki and Adventure World Travel in the United States. Da Silva now adds TTC brands Insight Vacations and Luxury Gold, as well as the Canadian market, to her portfolio.
Joining da Silva in North America is well-known TTC executive Guy Young, who resumes and expands his role as Chief Trade Engagement Officer in the newly created region. In addition, two new roles have been created to support TTC Tour Brands, including an Account Manager for Canada and Vice President of National Accounts, North America.
Said Young: “Travel advisors have always been and will remain key to our forward plans. We will continue to invest in their success. This reorganization is in great part, a recognition of the increasingly important role the travel advisor community has demonstrated they play in helping consumers navigate travel in today’s world. Travel advisors are necessary, and we are creating a better structure to serve them well.”