Ready to be wowed at Sassafraz in Toronto’s Yorkville neighbourhood for the Impression by Secrets event hosted by The Inclusive Collection, part of World of Hyatt (all photos courtesy Cindy Chen)

The Inclusive Collection’s Impression by Secrets event showcases resorts’ ultra-luxury experience

TORONTO — The Inclusive Collection, part of World of Hyatt, showcased its new luxury resort and spa brand, Impression by Secrets, last night at a swish event at Sassafraz in Toronto’s Yorkville neighbourhood.

Industry professionals got a sneak peek of recently opened Impression by Secrets properties, along with a seven-course meal by Master Chefs Paolo Parlanti and Karla Enciso.

The Inclusive Collection launched the Impression by Secrets brand this past May. Impression by Secrets is the 10th brand to join Hyatt’s Inclusive Collection, which is the largest global portfolio of luxury all-inclusive resorts.


So far there are two resorts in the all-inclusive, adults-only brand: Impression Isla Mujeres by Secrets, and Impression Moxché by Secrets. Both properties offer the brand’s ‘Endless Privileges’ concept.

Impression Moxché by Secrets is located in the heart of the Riviera Maya, just a 10 minute drive from Playa del Carmens famed Quinta Avenida. The resort is set on a stunning strip of white sandy beach with proximity to the historic and ecological wonders of Tulum and Cobá. By the numbers, Impression Moxché by Secrets offers 198 lavish suites, 12 restaurants, 10 lounges and bars – and a wine selection that tops 300, from wineries in France, Italy, Spain, Chile and more. Rooftop venues offer 360 degree views, plus there’s an infinity swimming pool.

At Impression Isla Mujeres by Secrets, the debut property for the brand, 125 well-appointed suites come with exclusive bath amenities, double rain showers, terrace whirlpools, custom-stocked wine fridges and yoga mats, as well as butler service and complimentary laundry services. There are eight à la carte dining venues on site as well as nine bars and lounges with unlimited international and domestic top-shelf spirits, pool and beach service, and private in-suite dining available 24 hours. Gourmet restaurants include SPEZIA, an open terrace venue, and UNIK, located on the rooftop that offers light tapas and live music in the evening.


Ahead of last night’s event, Travelweek caught up with Carolina Bellina, Senior Director of Canadian Sales, Inclusive Collection, part of World of Hyatt, to find out more about the new brand

Travelweek: Is Impression by Secrets a resort-within-a-resort concept, or are Impression Isla Mujeres by Secrets and Impression Moxché by Secrets stand-alone properties?

Bellina: “Impression by Secrets was introduced as a standalone brand and the newest brand in the Inclusive Collection, part of World of Hyatt in May 2023. The brand which caters to an ultra-luxury clientele currently has two resorts within the brand portfolio, Impression Moxché by Secrets in Playa del Carmen and Impression Isla Mujeres by Secrets, which recently opened in May 2023.”

Travelweek: What can travellers expect from the Impression by Secrets experience?

Bellina: “Impression by Secrets was inspired by the Inclusive Collection’s commitment to continually reimagining luxury all-inclusive travel to meet the needs of our valued guests.  The thoughtfully concepted, ultra-exclusive, adult-only brand caters to the most discerning travellers who prioritize personalized and curated experiences. Impression by Secrets resorts each tout thoughtful designs inspired by their natural surroundings and placing an emphasis on sustainability and preserving the ecosystem in their own unique way. Combined with lavish, oversized accommodations, personalized service and artfully crafted master culinary programs, the elevated experience is a direct reflection of what our guests and members are looking for in a luxury escape.”

Impression Isla Mujeres by Secrets

“The Impression Isla Mujeres by Secrets experience begins by boarding a luxury catamaran as guests set sail for the luxury island, conveniently located 20 minutes from Cancun. Artfully built onto a cliffside, Impression Isla Mujeres offers a luxurious escape where opulence and indulgence come together in perfect synergy and every guest’s need is anticipated. The 125-suite boutique haven invites guests to explore – from world-class chefs at eight distinct restaurants to the PURE Spa which offers the island’s exclusive Hammam and Floatarium.

“A resort with a purpose, Impression Isla Mujeres serves as the headquarters for a shark conservation non-profit, Saving Our Sharks Foundation, and donates a portion of the profits of bookings to the organization. Since the resort’s opening, both organizations have been working closely together to educate locals and guests alike on responsible fishing and the role humans have in preserving and protecting the local environment and marine life.”

 Impression Moxché by Secrets

“The Impression Moxché by Secrets story begins the moment guests enter through the majestic double doors. Enveloped in the resort’s warm, timeless design, guests will be welcomed by their private butler, who tends to their every need throughout the stay. The surroundings pay homage to the rich cultural importance and Mayan ancestry. The resort’s gastronomic offerings are a foodie’s delight with regional and international options that place an emphasis on experience beyond traditional dining. With options including Teodoro, an author’s choice restaurant delighting guests with a 7-course tasting menu and Seaside Beach Club breakfast options such as duck confit chilaquiles with poached egg, the dining experience at Impression Moxché by Secrets is akin to what guests may expect from a Michelin-star restaurant.

“Another similarity the resorts share are renowned culinary and beverage programs, making the brand a great match for guests with refined palates. Each property has carefully curated food and beverage offerings driven by internationally trained Master Chefs and sommeliers who lead with locally sourced, sustainable ingredients. Beverage programs at the resorts not only boast the finest wine and spirits from around the world but also place a special emphasis on products from Mexico so guests can learn about craft products that speak to the heritage of their country of origin.”


Travelweek: Why are travel advisors important to Impression by Secrets?

Bellina: “Inclusive Collection values relationships with the travel advisor community and engaging with advisors has been an integral part of the launch of the Impression by Secrets brand.  Our team is always looking for ways to provide immersive educational experiences as it’s crucial for advisors to be able to pair the right clients with the right resorts; Impression by Secrets was no different. Beyond events that bring the 5-star experience to life in-market, we started hosting more intimate FAM trips so advisors could get a better understanding of the defining factors that make each resort unique. There’s no better than a first-hand testimonial and this approach has demonstrated that.”

Travelweek: What can you tell us about future expansion for the Impression by Secrets brand?

Bellina: “The Inclusive Collection continues to grow thoughtfully throughout the entire 10-brand portfolio in Mexico, the Caribbean, Europe and beyond. We continually listen to demand and will grow our brands in markets that matter most to guests, World of Hyatt members, customer, owners and investors.”

Travelweek: What do you most want travel advisors to know about Impression by Secrets, and how can they learn more?

Bellina: “Impression by Secrets sets a new benchmark with the highest level of personalized service and amenities available through the Endless-Privileges concept, where travelers are pampered with customized experiences, curated gastronomies, unparalleled spa offerings and more. The brand was also created to offer guests a more boutique-style experience, with resorts limited to less than 200 suites. Both Impression Isla Mujeres by Secrets and Impression Moxché by Secrets provide more private experiences, allowing guests to experience a more curated experience based upon their own personal preferences. Travel advisors can be assured that they are coordinating an unforgettable experience when they assist their clients with a stay at an Impression by Secrets resort.

“For travel advisors who are looking to learn more about Impression by Secrets or any of the resort in the Inclusive Collection portfolio, Confidant Collective offers a comprehensive suite of learning resources designed to help advisors succeed.  The program also features loyalty rewards programs specifically designed to incentivize travel advisors to achieve their goals.”

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