Ski selling just as much as sun among North Americans, says Club Med
Rendering of Club Med Québec Charlevoix

Ski selling just as much as sun among North Americans, says Club Med

TORONTO — The streak continues for Club Med, which announced its ninth consecutive year of record-breaking business performance in North America.

Last year saw a 13% increase over 2017 in total booking revenue for the North American market alone, a direct result of bookings both on the individuals’ segment as we as on meetings and events.

These bookings were mostly geared toward Club Med’s Caribbean resorts, with outstanding performances on Club Med Punta Cana in the Dominican Republic, Club Med Turkoise in the Turks and Caicos, and Club Med Cancun Yucatán in Mexico. Following a full renovation that included a family infinity pool, Club Med Cancun Yucatán exceeded its target goals in terms of guest satisfaction, while also increasing its topline revenue by 15% in 2018, a double-digit growth trend that’s also observed on its performance to date for Season 1 of 2019 (January-June).

Europe is also doing well for Club Med, particularly among North Americans. As a pioneer and global leader of the all-inclusive ski market, Club Med is seeing year-on-year booking increases of up to 35% over the past several years among Canadians and Americans.

As for 2019, the outlook looks extremely positive with North American bookings to date up by 15% for Semester 1, and a successful opening of reservations for the brand new Club Med Michès Esmeralda opening this December.

“The first two months of 2019, which represent one of our biggest booking waves of the year, will be very important indicators of the state of demand for travel, in the contest of stock market instability,” said Xavier Mufraggi, CEO of Club Med North America and Caribbean. “The promising performance of the opening of sales in December 2018 of Club Med Michès Playa Esmeralda in the Dominican Republic, our first Exclusive Collection resort in the region, is an excellent sign of the vitality of the luxury all-inclusive market.”

Also highly anticipated is Club Med Québec Charlevoix in 2020, the first-ever Club Med resort in Canada located approximately 90 minutes from Quebec City. Open year-round, the 4-Trident, 302-room resort will host an Exclusive Collection space and also offer whale watching, waterfront skiing, snow shoeing, sledding, ice fishing, kayaking, hiking and mountain biking.

Club Med’s ski product, added Mufraggi, has grown so much that it’s now performing as well as the D.R., one of its most popular destinations.

“Our ski business of North Americans travelling to the Alps, in particular, surpassed our expectations, now equaling the business we produce to the Dominican Republic during the winter months,” he said. “This past year proved to be another remarkable year with another record performance of constant capacity. Our success is proof of the efficiency of Club Med’s repositioning strategy.”