Scenic Group appoints new VP of Cruise Operations
Mark Robinson

Scenic Group appoints new VP of Cruise Operations

ZUG, SWITZERLAND — Scenic Group has named cruise veteran Mark Robinson as its new Vice President of Cruise Operations.

Bringing with him more than 35 years of industry experience, Robinson will oversee the day-to-day operations of Scenic Group’s award-winning luxury river and ocean yacht fleet, as well as direct the transitioning of the company’s new builds into operation. His oversight duties include cruise/shore operations, hotel services, nautical and technical departments, HR and purchasing. He will report directly to Rob Voss, Scenic Group’s Chief Operating Officer.

Said Voss: “As we continue the growth of our new luxury ocean yachts and river ships in the global markets, we are keen to reinforce a strong and robust executive leadership team for Cruise Operations that can assist in the operational integrity of all our many programs as well as support our strong guest-focused culture both onboard the vessels and ashore.

“We look forward to Mark adding his extensive knowledge and successful history to our team and contributing to our never-ending focus on delivering the highest standards of luxury experiences and guest services across our fleets worldwide.”

Robinson most recently served as chief commercial & operations officer with startup Cruise Saudi, where he built considerable global interest in the region as a new cruise destination. Prior to that, he spent three years as the Chief Commercial/Head of Business Development for Global Port Holdings, the world’s largest cruise port operator, and another 27 years with TUI & First Choice Group where she served as CEO of Intercruises Shoreside 7 Port Services.

On his new role with Scenic, Robinson said: “I am delighted to be joining the Scenic Group during this exciting period of its growth of both the Scenic and Emerald Cruises river and ocean brands. I am looking forward to working closely with our award-winning teams onboard our vessels and ashore as we offer our guests a first-class luxury experience for which the Scenic Group is renowned.”

Scenic Group includes the brands Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours, and Evergreen Tours. For more information go to

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