TORONTO — Who doesn’t love Ryan Reynolds? Sir Richard Branson, apparently.
In a new tongue-in-cheek video, the Canadian actor and Virgin Group founder announced a new partnership between Reynolds’ Aviation American Gin company and Virgin Atlantic that will see the airline serving the award-winning gin on its flights.
But in true ‘Deadpool’ fashion, Reynolds (who starred in the blockbuster ‘Deadpool’ films) goes ‘off-script’ and mistakenly refers to the partnership as a “merger” that’s “making corporate history”.
Branson looks noticeably uncomfortable while trying to rein in Reynolds’ enthusiasm. He then promptly gets up and leaves after Reynolds drops the bombshell announcement that the new corporate entity will now be known as ‘AviaVirgination’.
Watch the video here:
To celebrate the new partnership, a few lucky passengers onboard Virgin Atlantic flights departing on Sept. 30 will enjoy a mixology experience with bartenders from world-famous bars, including the Dead Rabbit in New York and Smugglers Cove in San Francisco.
In an official press release, Branson expressed his excitement over working with Reynolds and his team. “Aviation Gin was born out of a spirit of innovation, so serving it on board Virgin Atlantic flights seemed like the perfect combination,” he said.
Never one to give anyone the last word, Reynolds also added in the press release: “We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited.”