VANCOUVER — Virtuoso has appointed travel industry veteran Karen Hardie as its new general manager, Canada, effective today, June 16.

With over 20 years of leadership experience in luxury travel, Hardie brings a proven track record of success in growing B2B sales, deepening partner engagement and leading multi-market teams across Canada, the U.S. Australasia and Europe. She most recently served as vice president, global sales at Rocky Mountaineer and also held executive roles with Jetset Travelworld Group and Orion Expedition Cruises, North America and Australia.

In her new role, Hardie will lead Virtuoso’s regional business strategy across Canada, including member and partner growth and engagement. She will be based in Vancouver and report to Michael Londregan, Senior Vice President, Global Operations.

“Karen brings a combination of deep industry expertise, strategic vision and a strong commitment to the success of our members, advisors and partners in Canada,” said Londregan. “Her ability to build high-impact relationships, drive performance and lead with credibility makes her the ideal candidate to accelerate Virtuoso’s growth in Canada, while strengthening our global influence.”

With Hardie stepping into the role, Una O’Leary, Virtuoso’s former GM of Canada, takes on her new position as vice president, Global Partnerships.