TORONTO — TRAVELSAVERS Canada has expanded its senior marketing team with two key appointments designed to support growing sales momentum and accelerate innovation across its network.
Industry veteran Tim Paul has joined the organisation as Vice President, Marketing for Canada and the U.S. With more than 20 years of leadership experience at major brands including WestJet and Expedia, Paul has led successful marketing strategies, customer engagement programs and digital initiatives that have supported revenue growth and strengthened brand positioning. Based in Calgary, he brings expertise in digital platforms, brand strategy, marketing technology and sales enablement.
“As growth accelerates, TRAVELSAVERS is unlocking new opportunities to elevate its impact,” said Paul. “We’re enhancing a strong foundation of marketing innovation and excellence, and advancing our efforts with expanded bold, results-driven campaigns. I’m energized by the opportunity to help shape the next chapter of growth and creativity.”
In a second move, long-time marketing leader Malia Vrooman has taken on the newly created role of Vice President, Creative Services for both Canada and the U.S. A member of the team since 2005, Vrooman has played a major role in developing programs and technologies that support agencies and preferred partners. Her background includes extensive experience in art direction, digital marketing and strategy.
“I’m passionate about crafting visually compelling materials that spark consumers’ interest and generate sales,” Vrooman said. “I’m looking forward to leading our growing in-house design team as we continue delivering standout creative solutions that elevate our advisors and preferred suppliers.”
Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada, said the expanded leadership team will enhance the value delivered to agencies across the network. “Tim and Malia bring exceptional expertise that enhances the value we deliver to agencies,” Clementino said. “Their leadership strengthens our marketing capabilities and reinforces our commitment to providing advisors with the innovative tools, programs and support they need to succeed in today’s marketplace.”
