TORONTO — Kensington has announced two new hires.

The luxury travel specialist has named Jacqueline Grossman as Vice President, Partnership Marketing, and Daniel Shanahan as Director, Partnership Marketing.

They will spearhead the expansion of Kensington’s partnership marketing initiatives, deepening relationships across tourism boards, travel suppliers, and global brands, says the company. Grossman and Shanahan are both based in Toronto.

Grossman brings more than a decade of marketing leadership experience to Kensington with roles at organizations where she led initiatives to drive sales, brand growth and digital transformation.

Meanwhile Shanahan returns to Kensington where he previously spent four years with the company in various business development roles. In his new position, he will focus on scaling Kensington’s co-operative marketing program and optimizing partnership performance across verticals.

“As the luxury industry evolves, partners are seeking more strategic, performance-driven ways to reach discerning travellers,” said Grossman. “Kensington is uniquely positioned to provide access to an engaged, high-value audience.”

Shanahan added: “Our goal is to make the partnership program a true catalyst for creativity and collaboration. Kensington sits at the vital point of connection between travellers and advisors, giving us a powerful platform to share our partners’ stories in ways that engage, excite, and ultimately inspire the next great journey.”

Kensington’s strategic growth strategy and rebrand now includes Kensington Tours, Kensington Cruises, Kensington Villas, Kensington Expeditions and Kensington Yachts.