TORONTO — First in Service Travel (F1S) has officially launched First24, a new in-house support initiative offering 24/7 assistance to its global network of travel advisors and clients.

Part of the company’s “F1S Service Around the Sun” campaign, the program is now fully operational following a successful soft launch in March. Expanded access will be available to clients beginning in early autumn.

Phase one of First24 provides round-the-clock support to F1S travel advisors in all sectors, including luxury leisure, corporate, and entertainment travel. All support calls are handled by F1S employees based in Canada, Colombia, the Philippines and Spain. Service is currently available in English and Spanish, with French support set to follow.

“Unlike traditional outsourced after-hours models, all First24 calls are answered in-house by our very own F1S employees to ensure ‘Service Around the Sun,’” said Fernando Gonzalez, CEO of First in Service. “This means the person on the other end of the line has a personal stake in the success of every advisor and client interaction – aligning with our ‘FANAT1CAL Service’ pillar, which is part of our broader One Global Network (1GN) philosophy.”

First24 aims to support advisors during high-pressure situations, especially in complex sectors like entertainment and high-end leisure travel, added Gina Gabbard, Chief Strategy Officer.

“We’ve built a team that understands the nuance and urgency of our business, particularly in complex fields like entertainment and luxury leisure travel. First24 ensures that even after hours, our people are being supported by a team that they know and trust,” she said.

The autumn expansion will see F1S advisors’ clients benefitting from the same level of support, including immediate assistance during events, weekends and holidays.

For more information, email management@f1s.com.