TORONTO — Travel Nevada has appointed Reach Global Marketing LTD as its agency of record in Canada.

Led by President and CEO Charmaine Singh, Reach Global will develop and execute communications, sales and marketing activities across Canada for Travel Nevada, promoting overnight stays and tourism activities across the state.

Singh says that the agency will aim to showcase the unique experiences that go beyond what Canadians currently expect from Nevada.

“We are excited to inspire Canadians to travel to a state where the options are limitless, with rich landscapes and historic ghost towns, family fun theme parks and the Extra-terrestrial highway, natural spa experiences with spectacular hot springs, and the perfect backdrops for recreation and enthusiasts,” she says.

Bethany Drysdale, Chief Communications Officer at Travel Nevada, says that Canada is an essential market to Nevada, which is why “it was imperative to find a representative agency that knows the market, knows the media and trade partners, and has a passion for promoting the great state of Nevada.”

She adds, “We found that in Reach Global Marketing, and we are excited to partner with them to bring the best of Nevada to the Canadian market.”