TORONTO — Railbookers in collaboration with Swiss Travel System AG and Switzerland Tourism has announced its first-ever Switzerland Week.
The celebration of all things Swiss kicking off this coming Monday, July 28. All week long, Railbookers will offer exclusive deals on Swiss itineraries with an extra $100 savings on top of its flash sale – paired with a showcase of all the experiences that make Switzerland the premier destination for rail vacations.
The festivities culminate on August 1 in honour of Swiss National Day. More details are at railbookers.ca/switzerland-week.
Jim Marini, SVP Strategic Partnerships, said Railbookers offers the world’s leading portfolio of independent Switzerland rail vacations, partnering with Swiss Travel System AG to offer trains throughout the country, including the famed scenic trains like the Glacier Express, Bernina Express, Gotthard Panorama Express, and GoldenPass Express.
In between, Railbookers works with top hotels and sightseeing excursions to offer a complete solution for travellers exploring the country.
“From scaling the iconic Swiss Alps to savoring its famed cuisine, Switzerland truly is the ultimate rail vacation destination with something to offer nearly every traveller,” said Marini.
Christelle Deillon, Sales and Marketing Manager North America at Swiss Travel System AG, said: “We’re delighted to continue our ongoing successful partnership with Railbookers. With so much to offer in Switzerland, it is invaluable to us having Railbookers as our partner to share their knowledge, expertise and vast array of itineraries, in order to match every traveller with their perfect Swiss adventure.”
Switzerland represents Railbookers’ most popular destination, with nearly one in five guests including the country in their travel plans.
Demand for Switzerland continues to grow as well, with guest departures up 47% in 2025 and trending even higher for 2026.
Railbookers currently offers more than 200 different itineraries featuring Switzerland and is continually adding new product based on guest feedback and market trends.
Newly launched packages in 2025 include new overnight destinations such as Murren and additional options in Grindelwald, activities like a St. Bernard dog experience in Martigny, exclusive lake cruises from Lucerne, new mountain excursions to Schilthorn, and even train-based activities like the Cheese Train from Montreux.
“Our proud, long-standing partnership with Swiss Travel System AG and Switzerland Tourism allows us to continue to showcase the best of Switzerland to our travel advisors and guests,” said Marini.
He added that whether clients are arriving from a European river cruise or seeking it out as the sole focus of their trip, “Switzerland is a bucket-list destination that everyone should experience by rail at least once in their life.”
