TORONTO — The new partnership between Brightline and Discover the World aims to expand travel trade partnerships for Brightline’s high-speed rail service in Florida.
Brightline’s service connects Orlando and Miami with downtown stops in key cities West Palm Beach, Boca Raton, Fort Lauderdale and Aventura, creating a major connection for tourism and commerce.
As part of this partnership, the Discover team will educate trade partners about Brightline’s product, develop effective trade strategies, and grow sales across North America, Latin America, and key European markets.
It’s an opportunity to showcase how Brightline is opening more travel options for visitors to Florida, says Discover the World.
Brightline expanded service to Orlando in September 2023, connecting thousands of guests each day between the ‘Theme Park Capital of the World’ and ‘Cruise Capital of the World.’ The intercity rail service with South Florida downtown stations in West Palm
Beach, Boca Raton, Fort Lauderdale, Aventura and Miami makes it easy to travel between Orlando International Airport and these city centres and their many attractions.
For added connectivity, Brightline recently doubled its Airport Connector Shuttles service connecting Miami International Airport (MIA) and Fort Lauderdale-Hollywood International Airport (FLL) to respective Brightline stations.
Cruise ports near Brightline stations include Port Miami, Port Everglades and Port of Palm Beach. Cruisers sailing from Port Canaveral can connect to transportation at Orlando International Airport.
Travellers from across the globe can book the hospitality-driven rail service to connect to their favourite Central or South Florida destination.
In fall 2023 Brightline launched its Travel Professional Program that includes commissionable bookings. And last year Brightline announced its partnership with AccesRail, allowing travel advisors to access and book the Florida rail line’s products via GDS. Using booking code 9B travel partners can easily book Brightline rail segments in a similar fashion to flights on all GDS systems including Amadeus, Sabre and Travelport. Brightline also has its own IATA code, BE.
