Alison Theodore

TORONTO — Development Counsellors International (DCI) has named Alison Theodore as Travel Trade Manager for Visit California in Canada.

From DCI’s new office in the Exchange Tower in Toronto, Theodore will leverage her established relationships with airlines, tour operators and travel agencies, to expand distribution of California product, launch cooperative marketing campaigns that drive consumer conversion and advance the STAR travel agent education program.

She joins DCI with 20 years in the travel industry, including 12 years as the Saint Lucia Tourist Board’s Canadian representative.