TORONTO — TourRadar has opened an office in North America and appointed Christian Wolters as Managing Director with the responsibility of leading the North American business.
Wolters has spent the last seven years with Intrepid Travel culminating as the VP of Sales & Marketing in North America. Prior to this, since 1999, he held a variety of marketing positions within the automotive industry and represented companies including Kawasaki, Honda and Harley Davidson.
As Managing Director for North America, Wolters is building a team in Toronto and looking to fill a number of positions in Business Development, Marketing and several Inside Sales opportunities. From there, he will strive to build awareness, operator partnerships and drive customer acquisitions.
“Some 40% of TourRadar’s bookings already come from North America and there’s a huge opportunity to grow even further,” said Wolters. “Americans and Canadians love booking tours online and there’s a strong need for a tool like TourRadar that will connect customers to the best tours available.”
TourRadar says it houses the largest selection of tours across all brands and provides unbiased tour comparisons based on real traveller reviews all in one website. Customers can earn travel credits on bookings and referrals as part of the loyalty program.