Globus family of brands lifting COVID-19 vaccination requirement as of March 1, 2023

“Now is Our Time”: Globus family of brands launches new campaign

TORONTO — With the majority of Canadian travellers now vaccinated against COVID-19, Globus family of brands has launched a new marketing campaign to emphasize that “Now is Our Time” to travel.

Encouraging Canadians to “run away, fly away and pack yourself a holiday,” the campaign focuses on worldwide travel and the more than 500 itineraries available around the world with the company’s brands: Globus, Cosmos, Monograms and Avalon Waterways. In total, the brands visit 70 countries in six continents, offering everything from guided tours and packaged vacations to river and small-ship cruises.

“Now is our time to come back to the world,” says Stéphanie Bishop, managing director of the Globus family of brands. “For more than 90 years, the Globus family of brands has shared its great travel love affair with Canadians driven by wanderlust. For us, and them, this recent ‘detour’ has been difficult but it’s also reminded us how much we miss the world.

“Now it’s time to make plans to wrap our arms around wonderment, curiosity and intrigue once again in the places we’ve missed – global destinations that have also missed us.”

Bishop adds that over the last year, the company has unveiled additional ways for travellers to explore, including ‘Choice Touring by Globus’ in Europe and North America. It also expanded the series of ‘Undiscovered’ tours around the world and introduced new Storyteller sailings with celebrity hosts.

“We’re ready to help Canadian travellers leave normal behind, get back to amazing and find our happy place back in the world,” says Bishop.

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