LAKE BUENA VISTA, FL — Some of basketball’s biggest stars were on hand to celebrate the grand opening of Disney Springs’ new NBA Experience.
Taking place Aug. 12, the opening ceremony was hosted by Disney Chairman and CEO Bog Iger, who was joined onstage by NBA Commissioner Adam Silver and several current and former NBA and WNBA players, including Kareem Abdul-Jabbar, Grant Hill, Swin Cash and Dwyane Wade.
“NBA Experience lets everybody who loves the game, live it,” said Iger. “We’re excited to open the doors to a fun and unique experience for fans of all ages.”
Those in attendance were treated to a festive atmosphere reminiscent of a basketball arena, complete with a DJ, t-shirt tosses, fan-cam and a dance performance. Mickey Mouse and Minnie Mouse were also there to help celebrate.
“In collaboration with the NBA, Walt Disney Imagineering developed NBA Experience as an immersive, interactive venue featuring 13 different basketball-related activities across 44,000 square feet and two floors.
Upon entry, guests feel as if they’re walking through the players’ tunnel at an NBA or WNBA arena. They can also experience what it’s like to be selected in the NBA Draft, and step onto the court to make clutch shots and slam dunks. Other highlights include an NBA Store featuring apparel and collectibles, interactive displays, films and trivia.
“I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience at this landmark destination at Disney Springs,” said Silver. “Disney creates memorable experiences better than anyone, and we are thrilled to share the excitement of NBA basketball with fans and Walt Disney World guests from around the world.”
A ticket to NBA Experience grants access to every activity, in any order guests choose, and they can return to stations throughout the day. Guests can also customize many of their experiences to showcase their favourite NBA or WNBA teams.