MIAMI — Carnival Cruise Line’s brand new Loyalty Rocks! rewards program kicks off today with a month-long booking challenge celebrating travel agents’ hard work and dedication with daily rewards points giveaways.

Loyalty Rocks! follows on the heels of Carnival’s former program that wrapped up in March 2018 after distributing more than $1 million in gift cards to agents.

The new Loyalty Rocks! program goes beyond gift cards, says Carnival, giving agents the opportunity to also redeem points for jewelry, electronics, movies, gift baskets and more. Items will rotate regularly so there’s always a selection of options.

Celebrating the launch of Loyalty Rocks! with a booking challenge, starting today Carnival is giving away daily 1,000 rewards points valued at $50 in gift cards and a grand prize of 20,000 rewards points worth $1,000 in gift cards.

The booking challenge runs through July 18.

Each booking that has earned reward points will be entered into the daily draw. At the end of the challenge, all bookings that have earned rewards points during the month will be eligible to win a grand prize of 20,000 rewards points, a $1,000 value in gift cards.

“While our previous program was extremely successful, we felt it was time for a redesign, so we asked travel agents what they want in a rewards program and from there we developed Loyalty Rocks!” says Adolfo Perez, Senior Vice President Sales & Trade Marketing.

Perez adds: “The rewards program is focused at the agent level, recognizing the individual agents and all that they do for Carnival Cruise Line in a more impactful way. I’m excited to show them how much we appreciate their hard work and dedication.”

The new program uses the same identification that agents use at GoCCL.com, eliminating multiple IDs and passwords.

Loyalty Rocks! is also now mobile friendly, enabling agents to enter points on the go.

The simplified system makes tracking points more manageable, says Perez, with agents receiving between five and 50 base points per booking and lower reward redemption values.

Earning extra points is also easier with Loyalty Rocks! All staterooms in a group are now eligible to receive points, and agents earn more points for higher stateroom categories and longer cruises. Agents can now also earn bonus points for eligible bookings.

Loyalty Rocks! is available for travel agents who reside in Canada, the U.S. and Puerto Rico who have a valid GoCCL.com ID and password, as well as permission from their employer. Agents can find complete Loyalty Rocks! details under the Agents Rewards tab at GoCCL.com.