Amadeus furthers its position in ancillary content with launch of 14 airlines in North America

MIAMI — Amadeus is making available in North America ancillary services for 14 airline partners.

Now Amadeus subscribers in the U.S. and Canada can easily access and book right from their desktop a variety of ancillary services from airlines around the world such as priority boarding, pre-paid baggage and other services travellers want most today.

“Amadeus is a global leader in airline merchandising. Having already deployed ancillary services for over 20 airlines in more than 60 global markets, we’re thrilled to bring the benefit of our merchandising technology to Amadeus customers across North America, giving agencies valuable new content to better serve their travellers’ needs,” said Robert Buckman, head of Distribution Product Management for Amadeus North America.

Ancillary services from these carriers are currently accessible and bookable by Amadeus North America subscribers: Air Berlin, Belair, Air France, Air New Zealand, Alitalia, Austrian, Corsair, El Al, Finnair, Iberia, Lufthansa, Niki, Scandinavian and Spirit Airlines.

Available services include pre-paid baggage, chargeable seating, pre-paid meals, priority boarding, airport lounge access and more.

Buckman said Amadeus will continue to implement ancillary services for more carriers in 2014, such as U.S. major airlines with development projects currently underway including American Airlines, United Airlines and Delta Air Lines.

Amadeus’ ancillary services functionality enables travel professionals to easily provide and complete end-to-end air travel arrangements and deliver optimal value to travellers. Amadeus travel agencies benefit from an easy-to-use, multi-channel end-to-end solution to sell ancillary services and compete effectively with airline direct and online channels.

Integration of a graphical and dynamic catalog, with booking and issuance in the same workflow for nearly every airline, makes it easy and efficient.

The easy-to-use booking solution saves agents time and money by accessing the airlines’ ancillary services content through their point-of-sale. It is fully integrated within the standard booking flow, minimizing time needed for training. Furthermore, by being fully integrated into agency mid- and back-office systems, agents can save time otherwise spent on administrative tasks, ultimately maximizing their productivity and profits.

“Reinforcing their role as true travel consultants, ancillary services allow travel professionals to offer their travellers the ability to customize their travel experience. Whether it’s a premium seat, advance boarding or a gourmet meal, by booking ancillary services via Amadeus, agents have more transparency earlier in the shopping process than ever before. This allows agents to assure their customers understand the total cost of their trip and puts them in the ideal position to help their customers choose the best travel option,” said Buckman.

This launch also marks Amadeus’ implementation in the North American market of the Electronic Miscellaneous Document (EMD), a single, standard method used to issue all travel-related services, replacing the existing automated Miscellaneous Charge Order (MCO), Amadeus virtual MCO and IATA virtual Miscellaneous Prepaid Document (MPD). The Amadeus EMD delivers enhanced functionality compared with the MCO, including interlining facility, multi-coupon functionality and e-ticket association.

Over the past several years Amadeus has pioneered and rolled out a number of initiatives as part of its commitment to a comprehensive merchandising approach in the global marketplace. With that approach, currently travel agencies sell airline ancillary services via Amadeus technology in 64 countries around the world. Globally, 23 airlines are currently distributing their ancillary services via the Amadeus System.

For more information on Amadeus’ airline ancillary services, travel professionals can visit http://bit.ly/Amadeusancillaries.