JTB unveils new ad campaign, launches destination-wide deal

JTB unveils new ad campaign, launches destination-wide dealTORONTO — The Jamaica Tourist Board has launched a new advertising campaign “JAMAICA – Get All Right.”

The island’s new commercials are set to Bob Marley’s ‘One Love’, performed by Jamaican musicians Bass Over Babylon, intercut with images of people across the island demonstrating how they Get All Right. The ad can be seen at http://bit.ly/1cZgba6.

“The Jamaica Tourist Board’s vision is to convey Jamaica as more than a vacation location: it’s a place where visitors feel a relaxed, undeniable bond to the destination,” said John Lynch, Jamaica’s Director of Tourism. “We want people to think of Jamaica as their home away from home; a place where they can ‘Get All Right.’ We’re also launching a winter ‘Get All Right’ destination-wide promotion with a number of hotels providing savings across the island.”

The JTB has teamed up with 13 participating hotel properties for an exclusive promotion, available for booking by Dec. 15 for travel January 1 to April 1, 2014.

The Buy Three Nights and Receive the Fourth Night Free deal is available at Holiday Inn SunSpree, Montego Bay; Jewel Dunn’s River Beach Resort & Spa; Jewel Paradise Cove Beach Resort & Spa; Jewel Runaway Bay Beach & Golf Resorts; The Courtleigh Hotel & Suites; The Jamaica Pegasus; The Knutsford Court Hotel and The Tryall Club.

The Buy Four Nights and Receive the Fifth Night Free is available at Golden Cove Resorts; Grand Palladium Jamaica Resorts and Spa and Hotel Mocking Bird Hill. And clients can Buy Five Nights and Receive the Six Night Free at Sandals Grande Riviera Beach & Villa Golf Resorts and Oasis at Sunset

Seasonal surcharges, blackout dates and availability apply. The offer must be requested at the time of booking the hotel with promo code GET ALL RIGHT (and use ALL RIGHT for Sandals Riviera). See getallrightjamaica.com and visitjamaica.com.