MADRID — Zurab Pololikashvili, Secretary-General of the UNWTO, says now is “no time for timid leadership” and says the safe restart of tourism is possible.
“In these uncertain times, people around the world need strong, clear and consistent messages. What they don’t need are policy moves which ignore the fact that only together are we stronger and able to overcome the challenges we face,” says Pololikashvili.
With the impact from the pandemic now almost eight months along, starting from January in Asia, the cost of the restrictions on travel introduced in response to the COVID-19 pandemic “is there for all to see,” he adds.
Between January and May 2020 the rapid decline and then complete halt of tourism came at a price of $320 billion. “That’s three times greater than the impact of the Great Recession of 2007-2009 on our sector – and this is just for the first five months of the year,” says Pololikashvili.
He notes that the re-opening of borders to tourism is a welcome relief to millions who depend on our sector. “But this alone is not enough, especially in view of recent announcements and measures which seem further and further away from the international coordination that UNWTO has been calling for since the pandemic erupted.”
He adds: “As UNWTO has said from the start of this crisis, governments have a duty to put the health of their citizens first. However, they also have a responsibility to protect businesses and livelihoods. For too long, and in too many places, the emphasis has overly focused on the former. And we are now paying the price.
“It doesn’t have to be this way. As a sector, tourism has a long history of adapting and responding to challenges head-on.”
Pololikashvili says global tourism has led the way in finding and implementing solutions that will help the world adapt to the new reality as a vaccine that could be many months away. He points to rapid but rigorous testing at ports and airports, and tracing and tracking apps, all of which have the potential to drive the safe restart of tourism.
“These solutions need to be fully embraced, not just cautiously explored. To delay will be a catastrophe and risk undoing all the progress we have made to establish tourism as a true pillar of sustainable and inclusive development.”
He adds that “it will be the most vulnerable members of our societies who will be hit the hardest as those most shielded from the economic and social consequences of tourism’s standstill urge continued caution.”
Pololikashvili cautions that “short-sighted unilateral actions will have devastating consequences in the long run. By and large, people have learned how to behave in a responsible way. Businesses and services have put protocols in place and adapted their operations. Now it’s time for those making the political decisions to close the gaps, so that we all can advance together.”