MICHAEL, Barbados — Blue Diamond Resorts has rebranded as Royalton Hotels & Resorts, marking the next phase in the company’s evolution after 15 years in the all-inclusive sector.

The change took effect Aug. 11 and consolidates the company’s brand identity under the Royalton name, which has become synonymous with its guest experience across the Caribbean.

The move aligns the company’s portfolio and visual identity while maintaining the same operations and brand essence. Royalton properties are located in seven sun destinations, and the rebrand aims to strengthen brand recognition and reinforce its position in the modern all-inclusive market.

“This is more than a name change. It is a strategic alignment of our brand portfolio that highlights the strength and recognition of Royalton,” said Jordi Pelfort, President of Royalton Hotels & Resorts.

As part of the rebrand, Hideaway at Royalton will now be known as Royalton Hideaway, A Resort Within a Resort, continuing to offer an elevated adults-only experience under the Royalton umbrella. Planet Hollywood Hotels & Resorts will become Planet Hollywood Hotels & Resorts by Royalton, combining its cinematic concept with the strength of the Royalton brand.

Pelfort added: “With every brand now part of the Royalton family, our identity has never been more unified or more powerful. Royalton is no longer just a brand. It is a household name that guests remember and trust. As we celebrate 15 years of excellence, this evolution marks a defining moment in our history. Blue Diamond Resorts will always be part of our DNA. Its mission, vision and spirit remain at the core of who we are.”

The company’s portfolio will continue to include Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, the rebranded Royalton Hideaway Resorts, Planet Hollywood Hotels & Resorts by Royalton, Mystique by Royalton and Grand Lido Negril.

The rebrand follows a year of growth for the company, which launched Royalton Vessence Resorts, announced Royalton CHIC Jamaica Paradise Cove, and has new developments underway in the Caribbean.

For more information, visit www.royalton.com.