PLANO, TX — Aimbridge Hospitality, a leading global third-party hotel management company, has announced the launch of a dedicated All-Inclusive division to support owners and brands in the expanding experience-driven All-Inclusive hotel and resort sector.

Based in Miami, the new division brings together operations, commercial strategy and guest experience under one platform. It leverages Aimbridge’s extensive portfolio and expertise across Mexico, the Caribbean and Latin America, regions that account for 88% of the global All-Inclusive inventory.

“We’re entering the All-Inclusive space with purpose and precision,” said Craig S. Smith, Chief Executive Officer of Aimbridge Hospitality. “Throughout my career, I’ve seen firsthand how impactful this model can be in driving performance and guest satisfaction. Our focused approach is designed to deliver results by combining best-in-class specialised teams with the strength of Aimbridge’s operational foundation – bringing scalable success and tailored solutions to this high-growth segment.”

Smith, who previously served as Group President and Managing Director of the International Division at Marriott, brings significant experience expanding the All-Inclusive market in Latin America and the Caribbean.

According to STR data, All-Inclusive hotels are growing four times faster than other leisure segments, driven by demand for curated experiences, elevated service and luxury offerings.

“This investment reflects our confidence in the long-term potential of All-Inclusive hospitality and our commitment to helping owners capitalize on that opportunity,” said Eric Jacobs, Chief Global Growth Officer of Aimbridge Hospitality. “As demand accelerates and guest expectations rise, we’re ready to deliver the expertise and discipline this category requires.”

Aimbridge already has qualified opportunities in the pipeline and expects to finalize its first All-Inclusive agreements soon, with operations under the new division beginning by the end of the year.