Globus family of brands turns 95 with new promotion

Globus family of brands turns 95 with new promotion

TORONTO — Globus family of brands is celebrating its 95th anniversary with a special limited-time promotion.

Travellers who book and deposit a select 2023 tour between April 17-24, 2023, for select travel dates in 2023, will save an additional $95 per person on the land price. 

Globus family of brands turns 95 with new promotion

The offer applies to new bookings only and is combinable with other select consumer offers, valid Welcome Back Credits and select partner promotions, however it is not applicable to custom tours. The discount applies to groups of eight or more who provide their group block deposit within the promotion’s booking dates and will apply to all individual members of the group until the due date of the passenger names/non-refundable individual deposits. 

Globus family of brands is the brainchild of founder Antonio Mantegazza, who envisioned the concept while on a rowboat ride across Switzerland’s Lake Lugano nearly a century ago. Since 1928, the company has grown to include a global portfolio of independent, touring and cruising vacations across 70 countries.

“From creating the world’s first European touring vacations and unveiling value tours for cost-conscious travellers, to designing Suite Ships that changed the tide in river cruising, the Globus family of brands has a 95-year history of creating life-enhancing journeys across the globe,” said Scott Nisbet, president and chief executive officer for the Globus family of brands. “As we look back on our history, we’re celebrating this very real, very ‘today’ current of change.”

Here are just a few examples of Globus family of brand’s innovations over the years:

  • The first to create ‘modern’ European Touring vacations
  • The first to unveil Panorama Touring itineraries: vacation packages highlighting multiple countries
  • The first to develop Circular Touring, touring vacations that start and end from the same gateway, creating cost-savings for travellers
  • The first to create value-focused touring vacations in the form of a new brand – Cosmos
  • The first to develop Regional Touring vacations, providing an immersive experience in the same country
  • The first to inspire LeisureStyle Tours, slower-paced itineraries with more time spent in each location for in-depth experiences
  • The first to name and unveil Local Favorites, opportunities to experience the sites and activities the locals love, in addition to seeing must-see landmarks
  • The first to engineer Undiscovered tour itineraries featuring off-the-beaten-path destinations
  • The first to build Choice Tours, inviting tour travellers to spend their days their way with more than a dozen, included excursions including Choices that allow for more freedom, more flexibility and the opportunity to personalize their touring vacation

While inspiring travel innovations on the roads and rails of the world with Globus and Cosmos, the company also made a huge impact on rivers with the launch of Avalon Waterways in 2004. Since then, Avalon has celebrated a number of milestone moments including:

  • Designing award-winning Suite Ships, featuring two full decks of 200-square-foot Panorama Suites
  • Developing Open-Air Balconies, available in every Panorama Suite, featuring wall-to-wall, floor-to-ceiling windows that open 11-feet wide, wider than any other balconies in the industry
  • Doubling-down on views with beds facing the views for which river cruising is famous in 80 percent of all staterooms, fleetwide
  • Creating Active & Discovery itineraries on every major waterway in Europe, providing ‘whim-powered’ cruising for Avalon guests
  • Launching a Storyteller Series of cruises hosted by celebrity authors, actors, artists and musicians
  • Enhancing Avalon Choice featuring Classic, Discovery and Active options on every river cruise itinerary throughout Europe
  • Promoting Avalon Fresh, helping travellers indulge in creative, healthy dishes
  • Spearheading FlexDining, which invites guests to choose where – and when – they’d like to eat
  • Unveiling Avalon Adventure Hosts, available on every Suite Ship in Europe, who help travellers explore wellness options onboard and in destination

In addition, on all vacations the Globus family of brands provides guests access to GO Apps (AvalonGO, GlobusGO, CosmosGO), providing them with daily itinerary insights, GPS-enabled maps, stories behind the sites (all without using internet data) to enhance their vacation.

And in 2021, the company also unveiled the Lighthouse Project, which aims to reduce travellers’ footprint and supports eco-conscious causes like ocean cleanups and tree planting. 

For more information about the promotion go to


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