TORONTO — G Adventures has launched a new #Awesomestralia campaign showcasing “the awesome experiences found only in Australia” along with a consumer promotion, social media outreach, an agent fam contest and webinars.
The campaign is being presented in partnership with Tourism Australia, Northern Territory, Queensland, South Australia and Air Canada.
“Following the successful introduction of our Australia lineup earlier this year, we saw over 90% of all tours fully booked through 2013,” says Robyn James, Canadian marketing manager. “For 2014 we’ve expanded our collection of trips and we’re excited to be collaborating with our partners to further raise awareness of this amazing country.”
Adds Jane Whitehead, Tourism Australia vice president, the Americas, “The #Awesomestralia initiative with G Adventures is a fantastic opportunity for agents and their clients to take advantage of incentives, deals and to learn why there’s nothing like Australia.”
Through Dec. 15, 2013, the four Canadian and four American agents who sell the most G Adventures Australia tours, for travel by Dec. 15, 2014, will receive a spot on an exclusive nine-day adventure from Adelaide to Cairns, including flights with Air Canada.
A bonus space will also be awarded to the North American agent who books the most Australian tours in conjunction with Air Canada flights booked through G Adventures.
The winning agents must be available to travel on the fam from April 26 to May 4, 2014.
Also for agents, every two weeks a prize pack valued at $500 will be randomly awarded to a North American agent who books any G Adventures Australia trip. Agents will receive an entry for every booking made. Prizes include a $500 AMEX gift card and Air Canada Maple Leaf Lounge passes.
In the consumer portion of the campaign, through Dec. 15, 2013 clients can save up to 25% on all Australia trips offered by the tour operator, for travel by Dec. 15, 2014. Travellers save 15% (promo code AWE15) on all Australia trips and 20% (promo code AWELA20) when tours are booked with roundtrip international flights through G Adventures.
Travellers who book the Red Centre to Adelaide, Red Centre to Melbourne or Great Ocean Road East-Adelaide to Melbourne tours save 20% (promo code: AWE20) and 25% when booked with roundtrip international flights through G Adventures.
On Wed. Nov. 13 at 4 p.m. (EST) G Adventures will host a Twitter chat to discuss all things Australia. Interested agents should follow hashtag #Awesomestralia. G Adventures is also hosting a series of #Awesomestralia agent webinars, with three more webinars, hosted by Queensland, South Australia and the Northern Territory, to be announced in the coming weeks.
For more information visit gadventures.com/awesomestralia13.