TORONTO — G Adventures is launching a $75,000 aid appeal in response to the 7.8-magnitude earthquake that devastated Kathmandu, Nepal and surrounding areas. Funds raised will support the long-term recovery of the affected communities.

“Nepal needs our help. Relief agencies are already mobilizing to provide food, shelter and medicine to those affected by the earthquake, but it doesn’t end there. It will take months, even years to rebuild the country,” said Bruce Poon Tip, founder, G Adventures.

Donations can be made at http://bit.ly/1Qx5Sv1. G Adventures covers all administration costs so 100% of all donations will directly benefit the initiative.

“Our world is an amazing place to explore and has given us so much. When part of it is in trouble, it is our duty to step up and return the favour,” adds Poon Tip. “We know our travellers and partners care. As demonstrated with our past relief efforts in Haiti, East Africa, Peru and the Philippines, they supported and championed; they want to contribute and make a difference.”

For more information, visit http://bit.ly/1Qx5Sv1 and follow hashtag #GAdvCares on Facebook and Twitter.