TORONTO — October is just around the corner and that means the return of the Playa Virtual Roadshow.

Amanda Morris, Director of Sales – USA & Canada for Playa Hotels & Resorts, tells Travelweek that the Playa Virtual Roadshow “has truly become a must-do event for Canadian travel advisors. Now in its third consecutive year, the feedback has been overwhelmingly positive, and the event continues to grow in size each year.”

Amanda Morris

This year’s event builds on last year’s roadshow, which saw nearly 1,500 registered travel advisors and close to 1,000 attendees participate.

The 2025 edition is scheduled for 1-3:30 p.m. EDT, on Thursday, October 9. The registration link is here.

The online program will feature dedicated booths for each Playa resort including Hyatt Zilara, Hyatt Ziva, Secrets, Dreams properties and more.

Participants will be able to view showcases highlighting Celebration Sales, AgentCash+, weddings, MICE travel and more, plus prize giveaways will be available.

Says Morris: “It really delivers the best of both worlds: valuable training and updates paired with an engaging, interactive format. Advisors will have the chance to connect directly with the true experts – our on-property sales teams – gaining insider knowledge and selling tips they can immediately use with their clients.”

Participating travel advisors will not only learn a lot, theyʻll also have a good time. “It’s a lot of fun! We have the best team in the business, and they can’t wait to connect with as many advisors as possible,” says Morris.

The show will feature live chats, prizes, “and a strong sense of community as advisors from across Canada and the U.S. come together,” she adds.

“At the same time, it’s essential, because the insights they walk away with build confidence, strengthen client relationships, and ultimately drive more bookings.”

Morris notes that advisors tuning into the 2025 edition can look forward to hearing the latest on Playa Hotels & Resortsʻ newly rebranded resorts, discovering fresh sales tools, and enjoying a virtual experience “that is both informative and rewarding.”

To register for the 2025 Playa Virtual Roadshow, click here. To check out Travelweekʻs Take 5 interview with Amanda earlier this month, click here.