TORONTO — Atout France Canada has announced the return of its Destination France trade show, taking place March 9 to 12, 2026, with a four-city Canadian tour designed to connect travel advisors and industry partners with France’s latest tourism offerings.

The 2026 tour will stop in Vancouver on March 9, Toronto on March 10, Montreal on March 11 and Halifax on March 12. French tourism partners will share highlights on new products, destinations and experiences across France.

Alongside the trade show, the 2026 Destination France Awards, presented by Air Transat, will once again be part of the program. The initiative is open to tour operators marketing France products and is designed to spotlight innovative approaches to tours or stays that integrate principles of corporate social and environmental responsibility.

Tour operators are invited to submit one eligible France product for consideration. Up to 10 products will be selected by a jury, including five from Quebec and five from elsewhere in Canada, based on Atout France Canada’s headquarters. The final winners will be determined through a vote by travel agents and tourism professionals.

The registration deadline for the competition is Feb. 6, 2026. Eligible participants must complete the registration form and agree to the competition’s terms and conditions by the end of day on that date.

The voting phase will take place from Feb. 10–20, 2026, and will be open to travel agents and tourism professionals subscribed to Atout France Canada’s newsletter. One travel agent will be randomly selected from among the voters at the awards ceremonies in Montreal and Toronto to receive a board game prize exploring destinations across France.

To register for the competition, click here. 

For more information about the 2026 Destination France Awards, contact Marine Alméras at marine.almeras@atout-france.fr.