TORONTO — A wallop of late winter weather, from record snowfalls and high winds in the Maritimes to snow storms in southern Ontario, is good timing for the launch of Air Transat’s multimedia ad campaign.

On television, radio, billboards, the web and social media, as well as in print media, Air Transat is promoting its 27 European destinations across the Toronto area for the next four weeks. Campaigns will also run in Vancouver, Calgary, Montreal and Quebec City.

“On TV and the web, Air Transat presents two videos based on the anticipation of a vacation in London and Greece, featuring stories that highlight the happiness we feel when booking a European holiday with Air Transat,” says Geneviève LeBrun, Vice-President of Marketing at Transat Tours Canada. “Transat reaffirms its role as a leader in holiday travel to Europe, a market in which it has been present for 30 years, and stands out for its wide variety of destinations, available by direct flight.”

The videos of the campaign can be viewed on YouTube:

London: youtu.be/5pXv4csP76o

Greece (available in French only): youtu.be/jQcHHtCVHAQ

Air Transat is also surprising consumers by offering hors d’oeuvres in 16 restaurants – Italian, Greek, Portuguese, Spanish and French – in Montreal and Toronto, giving diners a taste of the flavours they would encounter at some of Air Transat’s most popular destinations.

Air Transat’s summer 2017 transatlantic flight program offers 27 destinations including new addition Tel Aviv.