TORONTO — Though Sandals Resorts International didn’t invent the all-inclusive concept with its first resort in Jamaica back in 1981, it is largely credited with perfecting it. Since the debut of ...
SAN JUAN — Discover Puerto Rico marked its one-year anniversary as the island’s first-ever Destination Marketing Organization (DMO) by announcing a record-breaking year in tourism.
Year-to-date revenue is the highest in the island’s history, with US$445 million reported through May. Puerto Rico received 1.67 million visitors across the San Juan, Ponce and Aguadilla airports in the first few months of 2019, the highest number of airport arrivals in the January-April timeframe in its history.
“Despite the World Travel & Tourism Council estimating a recovery between 2021-2022, and New Orleans taking eight years to get back to pre-Katrina levels, we set an aggressive goal to fast-track the visitor economy at a record pace for the benefit of local communities, said Brad Dean, CEO of Discover Puerto Rico.
Since its inception last July, Discover Puerto Rico quickly embarked on a mission to reposition the destination’s brand that include five major initiatives, which include:
Discover Puerto Rico also announced that it has appointed UK-based travel representation and PR consultancy Hills Balfour, an MMGY Global company, as its international representation agency. It will oversee Discover Puerto Rico’s marketing, trade and PR interests in Canada, Colombia, Germany, Spain and the U.K.