TORONTO — Travel advisors can deepen their knowledge and earn a spot on a FAM to the Sunshine State with the launch of the updated Florida Travel PRO program, available now through Travelweek’s Learning Centre.
Launching today, August 11, Visit Florida’s training program is designed to help advisors sell Florida with greater confidence by providing comprehensive destination training, sales tools and insider knowledge. It covers everything from quiet stretches of sand and lesser-known attractions to luxury stays and high-end experiences. The content has been fully updated to reflect the latest travel trends and offerings in this diverse destination, ensuring advisors can deliver accurate, compelling recommendations to clients.
The course begins with The Foundation, a set of four Essential modules. Completion of these modules earns advisors their Florida Travel PRO specialist certificate and opens access to a range of practical resources, including quick-reference guides, ready-to-share marketing materials and innovative tools that can drive sales.
Advisors can further develop their expertise through The Experience section, which features specialization modules on Road Trips, Ecotourism, Accessibility, Luxury Stays & Experiences, Food & Drink and Hispanic Heritage. These modules offer targeted insights into some of Florida’s most popular and unique travel niches, giving agents the flexibility to tailor their learning to the needs and interests of their client base.
Additional Partner Micro-learning Modules allow participants to earn more specialist badges, while Partner Sales Companions help advisors achieve full expert status within the program.
WIN A SPOT ON FLORIDA FAM
In addition to gaining valuable skills, advisors who complete all four Essential modules by Sept. 14, 2025, will be entered into a contest to win a spot on a Northwest Florida FAM trip in November.
The FAM will give participants first-hand experience of the region’s beaches, attractions, culinary offerings and cultural highlights, providing knowledge that can be directly applied when advising clients.
Winners will be notified by email and must respond within 48 hours to secure their place.
To sign up for Visit Florida’s Florida Travel Pro program, click here.
