OTTAWA — Tourism Ireland and its partners have wrapped up a successful four-city Canadian roadshow attended by 200+ travel advisors and industry reps.

The ‘Senses of Ireland’ immersive event series, designed to bring the magic of Ireland to life for Canadian travel professionals, visited Victoria, Kelowna, Edmonton and Ottawa.

Tourism Ireland’s ‘Senses of Ireland’ roadshow makes a stop in Kelowna

Both Victoria and Kelowna are key markets feeding into the nonstop Air Canada service from Vancouver to Dublin. The Edmonton market taps into WestJet’s seasonal flights from Calgary. And Ottawa’s direct year-round access from Montreal and Toronto makes the city an important hub for Ireland.

Sandra Moffatt, Country Director – Canada for Tourism Ireland, said the roadshow focused on strengthening relationships with the travel trade while reigniting enthusiasm for Irish travel. Attendees heard about everything from luxury getaways and cultural treasures to deeply immersive itineraries that encourage travellers to slow down and truly connect with the destination, she added.

For several years Tourism Ireland has been spotlighting Ireland’s appeal as a year-round destination, its capacity for large-scale events such as destination weddings and incentive programs, and, of course, the genuine warmth and authenticity of Ireland’s tourism partners.

“As trusted experts, travel advisors play a vital role in helping clients choose the right destination and navigate the complexities of planning. These events provide our industry partners with a powerful platform to showcase their products to advisors eager to offer something fresh and inspiring for clients who are looking towards Europe for future travel. It’s an opportunity to drive new business for 2025 and beyond, while shining a spotlight on Ireland’s greatest asset: its people,” said Moffat.

RIT, Brendan Vacations and CIE Tours joined the roadshow as well, showcasing everything from custom FIT itineraries and escorted group tours to flexible fly-drive options.

Here’s the list of Island of Ireland industry partners who took part in the Canadian roadshow …

• EPIC The Irish Emigration Museum – Three-time winner of Europe’s Leading Tourist Attraction
• Griffin Group – Featuring Hotel Kilkenny, The Ferrycarrig Hotel, and the award-winning Monart Destination Spa
• Irish National Stud & Japanese Gardens – Celebrating Ireland’s equine heritage alongside tranquil, world-class gardens
• Iveagh Garden Hotel – Europe’s first fully sustainable hotel, blending luxury with eco-conscious design
• Lyrath Estate – A luxurious five-star estate set on 170 acres, with a rich 17th-century heritage
• Moloney & Kelly – A top destination management company for both incentive and leisure travel
• National Trust – Showcasing iconic landmarks including the Giant’s Causeway and Carrick-a-Rede Rope Bridge
• Powerscourt Estate – Home to gardens ranked third best in the world by National Geographic
• The Clare Collection – A portfolio of top attractions, including the Cliffs of Moher and Bunratty Castle & Folk Park
• Visit Armagh – Offering unique experiences such as two St. Patrick’s Cathedrals, Ireland’s only Planetarium, and the famous Bramley Apple
• Visit Belfast – Representing over 500 tourism partners in Northern Ireland’s capital, a designated UNESCO City of Music