TORONTO — The Sell Your Way to the USA incentive is returning for 2026, giving Canadian travel agents another opportunity to earn firsthand experience in key U.S. destinations. 

Back by popular demand, the program is being offered in partnership with Air Canada, Travel Nevada, Lake Tahoe Travel, Utah Office of Tourism, Visit Salt Lake, Visit Seattle, Travel Oregon and Brand USA.

The 2026 incentive offers agents the chance to qualify for one of four self-guided or self-driven FAM itineraries across the United States. A total of 12 spots are available, with three agents selected for each itinerary. The program is designed to reward agents who actively sell U.S. travel while building destination knowledge through firsthand experience.

“We’re thrilled to bring back this incredible program in collaboration with our valued U.S. destination partners, Brand USA and Air Canada,” said Corey Marshall, Director of Canuckiwi. “With limited spots available, this is an amazing chance for Canadian travel agents to showcase their expertise, sell the USA, and enjoy these destinations up close.”

HOW TO EARN A SPOT

Agents earn points for bookings made during the selling period, Jan. 15–March 31, 2026.

• 1 point for every round-trip Air Canada return airfare booked to the USA
• 1 additional point for every PNR that includes Seattle, Salt Lake City, Portland, or Las Vegas
• 1 additional point for land packages (hotels, tours, sightseeing) booked within participating partner destinations
• 1 additional point for completing a badge on the Brand USA Discovery Program featuring an included destination partner 

THE REWARD

The top 12 selling agents (three for each FAM itinerary) with the most point totals will win a spot on one of the four FAM trips. Each prize package includes roundtrip Economy Class airfare with Air Canada from a major Canadian hub, along with a land package that covers accommodations, a rental car if required, activities and select meals.

HOW TO PARTICIPATE

Agents interested in participating must register by March 15, 2026, by submitting their name, agency and contact details through the registration link, or by emailing Caunckiwi’s Peri McCardle at peri@canuckiwi.com. Once registered, agents will receive full incentive details along with a tracking sheet to monitor sales and points earned. The selling period runs from Jan. 15–March 31, 2026.

For more information, click here.