BOSTON — Meet Boston has appointed Development Counsellors International (DCI) as its agency of record in Canada for public relations, business events and travel trade.

Canada is Boston’s largest international market, with hundreds of thousands of Canadians visiting each year for leisure, business and educational opportunities.

The new partnership marks a significant step in Meet Boston’s international marketing strategy, aiming to increase awareness, visitation and engagement among Canadian travellers, said Martha J. Sheridan, President & CEO of Meet Boston.

By partnering with DCI, Meet Boston is committed to deepening its connection with Canadian travellers, travel trade professionals and media, ensuring Boston remains a top choice for Canadian visitors, she added.

“Canada is a key market for Boston, and we are excited to work with DCI to further engage Canadian travellers. Their expertise and proven track record in destination marketing will help us create impactful campaigns and meaningful connections across the country,” said Sheridan.

“We believe this partnership will not only increase visitation but also foster long-term relationships with Canadian travellers, travel agents and media,” she added.

DCI will lead Meet Boston’s integrated public relations and travel trade efforts across Canada, working with local partners to deliver campaigns and activations.

“We are thrilled to partner with Meet Boston and look forward to leveraging our deep knowledge of the Canadian market to showcase all that Greater Boston has to offer. Our team is passionate about connecting Canadians with unique travel experiences, and Boston’s vibrant culture, history and innovation make it an exceptional destination for our audience. We are eager to inspire more Canadians to discover Boston’s world-class attractions, diverse neighbourhoods and welcoming spirit,” said Tania Kedikian, Senior Account Director, DCI.