TORONTO — It’s a dream come true for Los Cabos, as more direct lift from the eastern half of Canada strengthens Los Cabos’ inbound visitation from this market.

Come January, the Mexico hotspot will be served by some 43 nonstop flights per week from Canada, marking peak winter airlift. Nonstop service will operate from eight Canadian cities: Vancouver, Calgary, Toronto, Montreal, Edmonton, Kelowna, Victoria and Winnipeg.

Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, said that while Western Canada continues to provide a strong foundation for Los Cabos, Ontario and Quebec play an increasingly important role in driving incremental growth.

“We’ve had strong, year-round air access from Western Canada for years, and that market continues to perform extremely well,” he said. “What we’re seeing now is acceleration from the East. Direct flights from Toronto have delivered the biggest gains. Now, airlift from Montreal represents a growth opportunity as access continues to expand.”

Toronto-origin travel to Los Cabos is up nearly 37% year over year, making it the fastest-growing Canadian gateway. Meanwhile Quebec is gaining momentum as expanded Montreal air service builds awareness and demand.

CANADA’S BEST-EVER PERFORMANCE TO LOS CABOS

Canada has emerged as one of the strongest-performing international growth markets for Los Cabos, and continues to rank as one of the destination’s fastest-growing international source markets.

As revealed at the 2025 Los Cabos VIP Summit last month, Canadian visitation is projected to reach 240,000 arrivals in 2025, a 20% YOY increase and marking the destination’s strongest performance from Canada to date.

Direct lift is key. Air Canada, WestJet and Sunwing Vacations were among the 350 delegates from 20 different countries attending the Los Cabos VIP Summit.

“Canadians don’t want to connect through the U.S. The demand is already there, and we see it in the indirect travel numbers,” said Esponda. “Give them a direct flight, and they choose Los Cabos.”

The Canadian market is not only expanding, it’s also high value. According to data from the Los Cabos Tourism Board, Canadian travellers stay an average of 10 nights in Los Cabos. This is nearly double the 5.7-night average recorded by U.S. visitors.

Meanwhile Los Cabos’ resort scene is thriving. “What we’re building in Los Cabos goes beyond hotels,” said Esponda. “We’re creating a destination where travellers can move easily between nature, culture, dining and community, and that’s what today’s high-value traveller is responding to.”

Now open at Cabo del Sol, Anima Village marks the first phase of a US$130 million mixed-use retail development designed to expand how visitors experience Los Cabos beyond the resort. The open-air village brings together luxury retail, dining, art and public gathering space within a walkable, landscaped environment. The first phase includes global retail brands like All Saints, Birkenstock, Coach, Farm Rio, Golden Goose, Hugo Boss, Lululemon, Nike, Sephora and Sunglass Hut. Additional retail, dining, and cultural components will continue to launch with upcoming new phases.

Los Cabos is also committed to sustainability and place-based tourism. The destination recently became only the second city in Mexico to receive international Bird City certification, recognizing its efforts in habitat protection, environmental education and community-led conservation. The region is home to more than 340 species of birds.

“Los Cabos is different,” said Esponda. “It’s not just the beach. It’s mountains, desert and history. It’s a landscape that feels dramatic and real. At the same time, we’re committed to protecting our natural and cultural wealth, ensuring that tourism benefits local communities while preserving the environment for generations to come.”