TORONTO — Destination Jamaica is rolling out a new weekly initiative to keep Canadian travel advisors informed on the destination’s recovery following Hurricane Melissa.

The Irie Hour ‘Road to Recovery’ series will run every Tuesday beginning Dec. 2, offering up-to-date insights from resort and attraction partners across the island.

The sessions take place online from 2:00 pm to 3:30 pm EST and are open to all Canadian travel advisors. Registration is available through Jamaica’s trade website, The Maple Leaf Room.

Each week, advisors will hear from guest presenters representing key hotels, resorts and attractions. The first session will feature operational updates from S Hotel Montego Bay, Iberostar Hotels & Resorts and Rose Hall Montego Bay.

The series aims to give travel advisors a clear overview of the destination’s current status, including which properties and attractions are open, projected reopening timelines and other essential updates to support client bookings as the island continues to move forward on its recovery path.

To register, go to https://www.visitjamaica.com/canada/engage/.