TORONTO — A new incentive for Canadian travel advisors from the Jamaica Tourist Board promises a great night out.

The JTB’s ‘Dinner and a Movie’ incentive runs April 1 – Aug. 31 and rewards travel advisors with one entry for every Jamaica package booking made. “The more bookings, the greater the chances to win!” says the JTB.

The incentive is designed to drive spring and summer travel sales to Jamaica.

Each month five winners will receive a Jamaica-branded prize package featuring a $50 Cineplex gift card and a $100 Ultimate Dining gift card.

To take part, travel advisors must submit bookings via visitjamaica.com/canada.engage and log them on the One Love Rewards portal. Eligibility requires Jamaica Travel Specialist certification.

The JTB says the new initiative underscores Jamaica’s continued investment in supporting and incentivizing the trade community while driving destination bookings into the summer season.