WASHINGTON, DC — The U.S. Travel Association is denouncing proposed cuts to funding for Brand USA.

The proposal, tabled by a U.S. Senate committee, could slash the destination marketing organization’s funding by as much as 80%, from $100 million annually to $20 million.

“Brand USA funding remains at serious risk,” said U.S. Travel yesterday in a post on X, adding that the 80% cut “would hurt the entire travel industry.”

U.S. Travel emphasized the sector’s massive economic footprint, noting that the Walt Disney Company’s U.S. theme parks alone generate $67 billion annually and support more than 400,000 jobs worldwide.

“The travel industry drives real impact,” said U.S. Travel. “Travel is a force for good – for communities, jobs and the magical experiences that bring people together.”

This isn’t the first time Brand USA has been a target of the U.S. administration. In April 2025 five Brand USA board members were fired: chair Elliott Ferguson, who is President & CEO of Destination DC; vice chair Lauren Bailey; Kristen Esposito; secretary Allen Orr; and Tim Mapes, SVP & Chief Communications Officer, Delta Air Lines.

U.S. Travel’s advocacy site urges industry professionals to take action, with an industry-wide letter and more.

In a statement sent to Travelweek, U.S. Travel said: “We are deeply concerned that the Senate Commerce Committee, led by Chairman Ted Cruz, has proposed cutting Brand USA funding from $100 million to just $20 million—a move that would significantly impact every sector of our industry.

“U.S. Travel continues to advocate strongly to both the White House and Congress. As the reconciliation process moves forward, Congress must align with the President’s budget and fully fund Brand USA. With $2.9 trillion in economic output, over 15 million American jobs at stake, and upcoming major events such as the 2026 FIFA World Cup and L.A. Olympics 2028, the travel industry cannot afford to be overlooked.”