TORONTO — The Antigua and Barbuda Tourism Authority (ABTA) has opened applications for its first-ever Canadian Travel Agent Advisory Committee, marking a new step in its collaboration with the Canadian travel trade.

Announced by the ABTA Canada office, the newly established committee will bring together Canadian travel advisors, agency owners and consortia leaders to provide frontline market insight and strategic input. The initiative is designed to ensure advisor perspectives help inform future trade initiatives, marketing strategies and destination development for Antigua and Barbuda in Canada.

“Canadian travel advisors play a critical role in shaping how travellers discover and experience Antigua and Barbuda,” said Tameka Wharton, Director of Tourism for Canada. “This advisory committee gives advisors a seat at the table, allowing us to work more closely with those who know the market best and helping us continue to grow the destination in a meaningful and informed way.”

Members of the advisory committee will meet on a regular basis to share market intelligence, offer strategic guidance and act as peer advocates within their professional networks. In addition to contributing insight, selected advisors will receive professional recognition, access to destination updates and opportunities to help shape the future direction of Antigua and Barbuda’s trade strategy in Canada.

Applications are now open and will be accepted until Feb. 15, 2026. Participation on the committee is by application only, and Canadian travel advisors, agency owners and leaders within travel consortia are encouraged to apply through the designated online application form here.

For more information, go to www.visitantiguabarbuda.com.

Lead image caption: Shirley Heights, Antigua